You’ll never write landing page copy the way you used to after seeing this
So, you’ve got a new product or campaign to launch and you need a landing page. There are so many tools that promise you to build a landing page in minutes. Sounds so easy! But let’s be real, it never actually takes just a few minutes — unless you’re some sort of landing page wizard.
The truth is, when you sit down to write the copy for your landing page, anxiety kicks in. What do you actually want to say to your audience? What will convince them to buy your product? How should you structure the text? What are the most important things and in what order?
This can create a massive writer’s block and you can wave goodbye to creating that landing page in just a few minutes. But don’t worry, I know how to help.
I’ve been in your shoes before, and that’s why I’ve created a simple process to keep me focused and churn out a landing page in under 30 minutes. And the best part? It’s so easy that even your grandma could do it. Let me show you my simple process.
Jobs To Be Done without doing the job
I start the process with a simple framework:
- Know who you’re talking to
- Know what they’re trying to achieve or what pain they’re trying to solve
- Explain how your product does that for them
- Address any objections
It’s still pretty high-level and not actionable, but it does a great job of keeping you focused. It leverages the “creative limitation” concept, which means that purposely limiting yourself can actually drive creativity.
Now that you’ve created constraints for yourself you’re ready to take the next step: understand your target audience.
For that, you need to create a buyer’s persona.
But come on, “persona” has gotten such a bad rap. Founders, product managers, and growth marketers have been creating these useless things for years. This used to cost weeks, sometimes even months of research and work. And for what? An old dusty piece of documentation that helps build zero landing pages and nobody ever looks back at it.
I’m telling you, those days are over.
I created a Notion AI template that generates a super actionable persona and a landing page copy that slays in a matter of a few clicks. The persona generated by this template is based on the “Jobs-To-Be-Done” theory — the same one that helped McDonald’s sell milkshakes like crazy (read more about the Jobs To Be Done theory here).
And that’s what helps you write landing page copy that slays.
The insights from this method help you structure the landing page copy in a way that grabs attention, explains exactly how your product solves your audience’s problem, and addresses any pains and objections.
The landing page copy that this template generates for you is based on a framework that’s proven to be highly converting. Each section is designed to achieve a specific goal by utilizing the insights from the persona description.
Seriously, thanks to this method you can generate landing page copy in under 5 minutes (30 min tops if you want to play around and adjust the outputs).
Wanna try it yourself? Grab it right here 👇🏼
Let’s put things into action
Don’t believe me? Just take a look at this video where I’m creating a highly actionable persona and a landing page copy based on that for an imaginary product “EcoPal”.
Understanding your audience is key to building a successful landing page, and using this simple framework and my Notion AI template makes it easy to do. Thanks to this you can get it right every time and drive real value for your page visitors.
So, say goodbye to useless personas and weeks of user research. Say hello to a new era of actionable personas and landing pages that slay.
Get my Notion template right here 👇🏼
